Case Study: proSapient
Transforming for the future: ProSapient’s journey with HubSpot CMS website development
proSapient needed to redesign their website to mirror the evolution of their company and brand. They had grown beyond startup status and their range of products and services had expanded to the point that the previous website longer represented of the company.
Founded in 2017, proSapient’s mission has always been to innovate the expert networking space. Their team combines industry knowledge with advanced search AI to source the best people for client projects. proSapient has grown at an exponential rate, expanding their teams on a monthly basis and opening new offices around the world.
They had a poor website UX, and the information was no longer current. By rethinking their mission statement, they knew redesigning the website and marketing strategy would help bring proSapient into a new chapter.
Why did proSapient choose to work with Burrows Consulting?
“Our initial calls felt engaging and efficient. We were able to brief the Burrows team with a great level of detail and they provided immediate honest feedback on what areas might need additional or custom work, and where our sitemap could be improved.
They provided us with a realistic timeline and were more than happy to conduct regular and ad hoc check-in calls. From the first call we felt we had found a great partner - we felt completely reassured that with Burrows Consulting's help we would be able to deliver a successful project by the project deadline.”
“Compared to other companies, Phill Burrows was significantly more engaged with us from the beginning. He seemed to truly care about the project at hand and treated us as a true partner rather than just a new potential revenue stream.”
The process
Our development solution involved using a combination of Sprocket Rocket and custom code to help build the new website using Hubspot CMS.
I wanted to make the whole process feel easy for the client, so I kept communication 100% transparent, along with regular updates at all stages with timelines for completed work. Twice a week scheduled check-in calls meant that we were totally aligned throughout the entire process.
We didn’t shy away from telling the client about the features that may affect their load times or SEO scores. I wanted to do the very best job we could for the client on this project.
The finished product
I am thrilled with the results my team has achieved in bringing the website designs to life. The site looks fantastic and functions incredibly well, with smooth animations and very short load times.
