HubSpot Integration & RevOps Consultancy. UK.
Burrows delivers human-focused, business-driven system design that streamlines processes for your customers, members, users, employees, and partners.
This won't be a sales pitch. Just a valuable 30-minute tech strategy session. You'll leave with clear, actionable insights about integrating HubSpot into your business operations, whether you decide to work with us or not.
I've been building things for the web since 2001. The first sites I worked on went up over FTP, which tells you roughly where we're starting.
Webmaster is an unfashionable word and I'm going to use it anyway. It meant you were responsible for the whole thing working, top to bottom. Servers, DNS, hosting, databases, migrations, and the plumbing between systems that nobody notices until it stops.
That's still how I work. Most of the problems I get called into live in the gaps between two or three systems: getting data out of one and into another in a shape that's useful at the far end, then keeping it that way once the volumes go up and the edge cases start arriving.
Search has run underneath all of it the whole time. Knowing how the web is actually put together is the same knowledge that makes a site rank, which is why I've never treated SEO as a separate department.
Most HubSpot partners are marketing agencies who resell the platform. They'll run your onboarding, build your workflows, put a template site live, and for a lot of businesses that's exactly the right amount of help.
I start after that. The private app nobody wants to write. The integration that has to keep working once the data volume goes up and someone renames a field. The portal your customers log into. The bit where HubSpot doesn't do the thing yet, so it has to be built.
The advanced end of it, for clients who've run out of road with everyone else.
Six kinds of work.
Burrows Consultancy helps organisations get past disconnected systems, siloed data, and workflows that fight the people using them.
Membership websites
Deliver 5-star website experiences that keep your members coming back for more.
Customer portals
Secure, personalised, password protected portals for valuable private access content.
Knowledge base software
Help customers self-serve and troubleshoot issues without contacting your support team.
Custom HubSpot development
Private apps, automation, API work. Custom HubSpot solutions built to fit how your business actually runs.
Third party platform integrations
HubSpot connected to Stripe, Salesforce, Clay and whatever else you run, with data arriving in a shape that's useful at the far end.
B2B ecommerce
HubSpot Commerce handling complex pricing structures and long-term client relationships.
A HubSpot CMS site nobody finds is an expensive brochure.
Most of them get built by people who have never had to make one rank. I've done SEO since 2001, and it sits underneath every site I put together: technical structure, information architecture, internal linking, page speed. The things decided in the theme and the templates rather than bolted on with a plugin six months after launch.
The newer half of the job is whether an AI engine will quote you at all. ChatGPT, Perplexity and Google's AI Overviews pick their sources on different signals to a blue-link ranking, and most pages simply aren't written or structured for it. Some of that is schema. Most of it is how the first 200 words are put together, and whether there's a sentence in there worth lifting.
Much cheaper to sort while a site is being built than to retrofit, in my experience. Though I've done plenty of retrofits too.
“The Burrows team was so good with iterations, timing and the whole implementation. They provided training on top of actually doing the build and took our team members through how we could use the CMS. It was just flawless.”
Recent builds.
Financial servicesMigration
Full platform migration to HubSpot for a membership organisation in sustainable finance.
RecruitmentCMS build
HubSpot website rebuild with Sprocket Rocket for a research platform.
Client work kept throwing up the same problem.
After the third or fourth time rebuilding something similar for a different company, it made more sense to build it once properly and maintain it. That's The Blue Cube, which runs alongside the consultancy.
EventEngineLive
Event operations inside HubSpot. Registration pages, webinar sign-ups, Zoom, the comms around all of it, and QR check-in on the door. It came out of running events for clients and getting tired of the spreadsheet sitting in the middle of the process.
InventoryLaunching
Ecommerce, HubSpot-native. Products, categories, storefront and Stripe checkout, with no second platform to keep in sync.
CanopeeIn development
Lead routing, reminders, task creation. Light automation that takes the repetitive admin off people, built with my business partner Kish.
EventEngine is in live portals now, with real users and real support tickets. Inventory and Canopee are coming through behind it.
I'll dig into the problem before recommending anything. If your brief is already clear, I'd rather get on with delivery than sell you a discovery phase you don't need.
I'm direct about what I think, including the times it isn't what you were hoping to hear. That's usually why people call me back.
And I go for the simplest thing that solves it. The most technically impressive answer tends to be the one that falls over once somebody else inherits it, and I've inherited enough of those to have a view.
It's me you deal with throughout. Behind that sits a network of partners and contacts built over 25 years, inside the HubSpot ecosystem and beyond it, so when a job needs more hands or a different specialist, I know exactly who to call.
Worth knowing before you email.
This tends to work
- HubSpot-centric organisations on Professional or Enterprise
- Several teams running through the one platform
- Processes that have outgrown what standard HubSpot handles cleanly
- Marketing ops, CRM and RevOps leads who want a senior pair of hands rather than an account manager
- Founders who've worked out that the CRM is now load-bearing
Probably not a fit
- Starter portals looking for the cheapest onboarding available
- One-off builds that end the day they launch
- Anything outside the HubSpot ecosystem
- Projects where nobody internally owns the process
Tell me what's broken.
If you're weighing up a HubSpot build, an integration, or a site that needs to get found, send me the short version. I'll tell you whether I'm the right person for it, and who is if I'm not.